DEVELOPMENT & TRAINING IN MARKETING

DEVELOPMENT AND TRAINING IN MARKETING


WE RECRUIT, TRAIN & PLACE YOUTH IN PAID JOB PLACEMENTS… A SUSTAINABLE SOLUTION TO UNEMPLOYMENT IN AFRICA!


We identify potential and talent in unemployed, non-skilled or inexperienced youths, aged 18-35.
We offer them our highly evolved skills development programme
We then place them in Pre-agreed positions with our partners and customers.

COURSE OUTLINE



Module One


Different Types of Sales Marketing

  • Direct Marketing
  • Digital/Online Marketing

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Why is personal Selling significant for an organization?

  • Reaching their target market more effectively.
  • Better engagement with target market.
  • On the spot Impulsive buy-in from the customer.
  • Customers most likely to trust in the product or service.

 

Qualities needed for face to face

  • Confidence
  • Presentable
  • Well-spoken
  • Know your product
  • Can think on your feet
  • Positive Attitude
  • Painting a picture for the potential customer

 

Things to avoid on the field

  • Do not be un-professional.
  • Do not be pushy with the customer.
  • Do not assume for the customer.
  • Do not mislead the customer.
  • Too much physical movement.


Module Two


•What is a call centre about
•Functions of the call centre
•Introduction to telesales and marketing
•What is the need for sales and marketing
•The different types of sales and marketing
•Individual mindset and attitude
•Progressive goals


Module Three


•Professional call handling
•Opening statements
•Bridging your calls
•Closing statements
•Required skills to be a successful agent
•How to handle and request for referrals

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• Handling difficult customers
• The HEAT technique
• Problem solving initiatives
• Objection handling
• Cold calling objections
• The five steps to follow
on a call
• Inappropriate speech
• Message management
• Customer service
• Sales tips
• Sales training
• Fact finding
• Common objectives
• Buying signals


Module Four


PC Training

  • Basic use of systems
    • Startup
    • Taskbar/Start menu uses and functions
    • General use of all applications
    • Keyboard shortcuts

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  • Introduction to Microsoft Office
    • Microsoft Office Word
    • Microsoft Office Excel
    • Microsoft Office PowerPoint
  • Basic Vicidial training(call centre training only)
  • Basic Troubleshooting Skills


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